The Fluffy Outlaws
Media kit

The Fluffy Outlaws

Meet Panda & Peanøtt.

Small outlaws. Big personalities.

Two free-roaming rescue rabbits with big personalities and a mischievous streak — here to spread joy, and to turn your product into a natural part of their world.

Panda, a black-and-white rabbit with big fluffy black ears, facing the camera
Panda ♥

Curious, mischievous & full of character

Peanøtt, a tan rabbit sitting front-on with one ear raised
Peanøtt ♥

Playful, bold & always on the move

Rescued in Norway → now in Portugal

Let’s collaborate See what we make

Our content

What brands get.

We create rabbit-first content where a product becomes part of Panda & Peanøtt’s actual routines — not something awkwardly placed in front of the camera.

Daily life

Real moments from two rabbits who roam free, every room, 24/7.

Natural product integration

Your product, shown as part of real rabbit life.

UGC-style content

Relatable clips that feel like a recommendation from a friend.

Brand storytelling

Creative stories that carry a brand’s values in a genuine way.

Recent posts ♥

Straight from our feed.

Everyday moments
Play & mischief
Big personalities
Product moments

Partner with us ♥

Ways we can collaborate.

We love working with brands that share our values and want to make a positive impact in the rabbit world. We only feature products we’d give Panda & Peanøtt ourselves or have in their home — from treats and hay to vacuums, rugs and air purifiers.

  • Sponsored social contentTikTok, Instagram Reels & YouTube — published to our audience.
  • UGC / brand-owned contentNative short-form content created for use on your own organic social channels.
  • Natural product integrationProducts incorporated naturally into Panda & Peanøtt’s real routines and environment.
  • Long-term partnershipsAmbassadorships, recurring campaigns and ongoing brand integrations.

Packages & prices →

Audience & reach ♥

Reaching the right
rabbit-loving people.

  • A highly engaged, English-speaking community of rabbit & pet lovers across TikTok, Instagram & YouTube.
  • Strongest in the US & UK on Instagram and TikTok, and in Portugal on YouTube — with active audiences in Canada, Australia & across Europe.
  • Mostly women aged 25–44 — skewing a little younger on TikTok — who are passionate about their pets and their well-being.
  • Our content travels far beyond our own following. In our strongest month (July–August 2026), more than 95% of views on each platform — Instagram, TikTok and YouTube — came from people who don’t follow us yet. Every campaign lands in front of a new audience, not the same faces again.

1.2M+ views in our strongest month.

Instagram, TikTok & YouTube combined, July–August 2026. The cards below show our latest month: 213,000 views.

Instagram

@thefluffyoutlaws
Views
109,210
Unique viewers
54,319
Top post
9,828 views
Interactions
9,774
Reached beyond followers
92.7%
Followers
1,759 (+72)
Audience
75% women · 25–44
Top country
USA 31.2%

29 Sep – 28 Oct 2026 · 30 days

TikTok

@thefluffyoutlaws
Views
68,900
Unique viewers
43,500
Top post
11,000 views
Interactions
7,800
Reached beyond followers
–
Followers
1,776 (+76)
Audience
76% women · 18–34
Top country
UK 17.5%

30 Sep – 27 Oct 2026 · 28 days

YouTube

@thefluffyoutlaws
Views
34,884
Unique viewers
10,236
Top post
4,033 views
Interactions
1,342
Reached beyond followers
98.1%
Followers
173 (+87)
Audience
56% women · 25–44
Top country
Portugal 15.8%

1 Oct – 28 Oct 2026 · 28 days

Views are each platform's own figure, added together; across the three, 108,000 unique people. Interactions are likes, comments and shares, as far as each platform reports them. On YouTube, 35% of viewers watch rather than swipe past. TikTok doesn't report the non-follower share for the whole account. Taken from each platform's own analytics · updated 29 October 2026

Request full analytics

Let’s create something amazing ♥

We’re always open to new ideas and would love to hear more about your brand.

collabs@kiilu.io

Tell us what you’re thinking ♥

We’ll only use this to reply to you. See our privacy notice.